I have been online consistently now for almost a year. I have read blogs and ebooks and articles and white papers and listened to webinars and watched videos and …. well you get the picture! I have done everything that I know how to do to create a valuable blog for people who want to live the quiet and peaceable life.
Over the past two months my numbers have gone up and I am grateful for that. However, I have discovered something that I hadn’t seen before that I want to put into practice here and to share with you as well. I have been studying my blogging heroes (Chris Brogan, Seth Godin, Nancy Duarte, and Scott Stratten, to mention a few) and have discovered that they have something that I don’t have. They have a visible strategy for their posts and the direction that they want their blog to go. Nothing seems to be “hit and miss” about their writings. They have a plan (strategy) and they execute it with precision.
I, on the other hand, have written about things that I thought were important for the moment. After a year I have looked back and tried to decide what I had accomplished. I enjoyed getting better at writing, but I didn’t really take my readers anyplace specific. I didn’t have a strategy or plan for what my writing would do or what story I might tell.
I read a lot of blogs and find many like mine. Lots of information that is good, but no real direction/strategy. My goal in the second full year is to establish and work my developing strategy. I would challenge my blogging friends to consider the strategy and direction of your blog and create a plan for 2011. With a definite strategy and a direction for your blog, you can’t help but create something special for your readers. I look forward to what will come from it!
Talk more later ….
